如何降低你的谷歌广告每点击成本

Peter A. Liefer II | Posted: September 30th, 2021 | Updated: October 14th, 2021

谷歌搜索是每一个数字广告客户寻求建立在线存在的地方. 尽管如此,许多人还是对广告费用感到困惑.

没有点击你的广告,转化率是不可能的. 然而,如果你不小心,点击可能会很快耗尽你的广告预算. 因此,每个营销人员的目标都是降低每点击广告的成本(CPC)。. After all, 你的广告费用越少, 你的广告投资回报(ROAS)越高.

Your search and bidding techniques and your whole customer experience must be optimized to decrease your cost per click.

搜索广告可能是最古老的一种数字广告, 但许多人认为他们必须不断完善他们的低点击成本(CPC)模式.

考虑以下五个省钱的方法:

1. 仔细选择关键字,避免选择最便宜的!

我们不只是在谈论谷歌搜索中消除最昂贵的关键词研究术语. Indeed, do not exclude any term based only on its price but rather on its volume and the sorts of search queries you wish to attract.

For instance, 如果你最赚钱的条款也是你最昂贵的条款, 你不会想为了节俭而牺牲所有这些转变. You may, however, choose to limit the length of your keyword list to save money elsewhere while still bidding on the one high-converting phrase you find. 或者一个更昂贵的短语可能会增加平均搜索量, 通过增加用户数量来提高你的预期点击率. This 提高你的质量分数,让你在长期内以更少的钱获得更多的点击.

简而言之,您可以继续根据其成本选择关键字. 但是,请记住有关条款的数量和目的.

Maintaining a good balance of low-cost and high-reward keywords might help you reach the lowest possible CPC without sacrificing conversion quality or quantity.

2. 通过优化你的广告和登陆页面来提高你的质量分数.

请记住,当涉及到在拍卖中为点击付费时,出价只是战斗的一半. For example, a quality score case is when an advertiser with a low bid but a high QUALITY SCORE may still win the auction and obtain a click for a cheaper cost.

Google is ready to accept that trade-off to maximize revenue from sponsored Search advertisements without jeopardizing the searcher experience. 如果广告有更好的质量分数, 谷歌将接受一个出价,结果在较低的成本每次点击.

除了预期的点击率, 关键字的质量评分考虑的是广告的相关性和登陆页面的用户体验. 通过经常刷新,确保你的广告与最新的关键词添加是最新的. The platform’s advertising editor feature allows you to see Google’s ideas for improving your ads immediately.

登陆页面应该包含你的核心关键词, just like your ad text should, 并遵循以下登录页面的最佳实践.

3. Use the Search Partner Network.

The Google Search Partner Network enables your advertising to appear on many different websites owned by the Google family of websites with an online search capability. 

It is possible for your advertising to appear on any other Google-owned search sites through the Search Partner Network. Clicks from Search Partners have historically been less expensive due to the fact that they are less competitive. This is a great approach to test for cheaper clicks because you can opt your campaign into it and compare the results to Google’s SERP at any time you choose.

4. 按点击付费广告ECPC)优化

通过使用手动竞价和增强的点击成本(ECPC)竞价,你可以获得更好的转化率. Clicks on your website that look to be more or less likely to result in a sale or conversion are adjusted automatically by ECPC.

相比之下,塔吉特CPA和塔吉特ROAS智能投标, ECPC根据您的每转换成本和ROAS目标自动更改报价. ECPC will try to keep your average CPC below the maximum CPC you select (including bid modifications) while optimizing for conversions.

ECPC aids conversions for Search and Display advertisements while keeping the cost-per-conversion the same as human bidding. 转换值优化是可能的ECPC, 允许您对高值转换和不同的转换操作进行优先级排序. ECPC优化提供搜索和购物广告. 

5. Use more long-tail keywords

Investigate keywords that individuals farther down the funnel may be looking for using Google’s Keyword Planner tool (or other creative routes). 你想要尽可能的精确. 

For instance, 如果你在为狗销售维生素, 像“狗狗维他命”这样的词不仅会更贵, 但它也更有可能获得那些不准备购买的个人的点击量. In comparison, choosing a long-tail keyword such as “organic dog vitamins” will enable you to reach a more qualified audience and result in a cheaper CPC due to the lesser competition.

使用长尾关键词不仅会降低你的cpc,还会提高转化率, 哪些广告支出能带来正回报. Google Ads’ algorithm has been changed to display close match variations for exact and phrase match variations, 所以要密切关注你的搜索关键词.

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如果你知道如何调整你的活动,你就可以降低你的CPC. It’s in your best interest to do everything you can to attract visitors with high purchase intent to your website. 在tt电子游戏网投,我们知道如何做出这些调整.

通过PPC, tt电子游戏网投已经帮助了亚利桑那州和美国其他地区的许多企业. 如果您对PPC有任何进一步的疑问,请与我们的团队tt电子游戏中心. Our experts are ready to discuss further PPC and how it can work for your specific business goals and needs. Call or fill out a contact form.